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Marketing Team

The Marketative team is our greatest strength. We are experienced entrepreneurs and executives who have built and managed successful marketing programs for small companies and Fortune 500 organizations. Our services are based upon our experience of what works and delivers quantitative results for clients.

Mike Tobin- Managing Partner

Mike is a marketing veteran with over 20 years of experience in marketing to the enterprise and consumer markets. His background is the marketing of technology and telecommunications products.  Prior to founding Marketative Consulting, Mike served as a senior marketing executive for emerging and Fortune 500 companies including marketing leadership positions with UUNET Technologies, Eyecast Corporation, and Cable & Wireless. At Marketative, Mike is the chief marketer responsible for delivering services for clients and creating successful marketing programs.
Mike Tobin

Alan Taffel- Partner


Alan Taffel has more than 20 years of experience as a marketing and business development executive specializing in the technology sector. He served as Chief Marketing Officer for MCI, Inc, WorldCom, Inc., and UUNET Technologies during the latter’s rise from startup to the world’s largest Internet Service Provider. A past Senior Vice President at JWT, the largest U.S. advertising agency, he has also held executive positions at Sprint Corporation and Paris-based Alcatel NV. He has helped multiple startups from concept to product launch and beyond. At Marketative, Alan leads marketing strategy projects for clients.
Alan Taffel